Category Integrated Campaign

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BXL FC

Projects Our challenge After working on its awareness and positioning for two years, Bruxelles Formation wanted to develop an activating campaign to recruit new trainees for some of their courses. There was a need to refresh and modernize these trainings.…

Do the right thing

FORM TS Prevention campaign seondfloor

Projects Our challenge Few people who have a housekeeper think about this: using cleaning products can lead to serious health issues. From skin irritations to long-term respiratory problems. It’s the constant contact with chemicals, you see, and also the…

For the best dads in the world

Campaign Krefel Father's Day secondfloor

Projects Our challenge How do you stand out at a moment when every competitor and even non-competitors communicate at that same moment? That was the big challenge for Krëfel when many families in Belgium got ready to celebrate Father’s Day.…

That’s normal

Fédération Wallonie Bruxelles Précarité étudiant

Projects Our challenge 220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons:…

More than just a cleaning job

FORM TS Campaign secondfloor

Projects Our challenge Housekeeping didn’t have one problem, but two: not only did this kind of work pass completely under the radar of young job seekers under 26, it was also perceived as not very rewarding. Obviously, the first…

Any reason is a good reason

Nestlé - Gallak

Projects Our challenge Launch a new variety of Galak and enter the very competitive BiteSize segment. Our solution We took the “irresistible white chocolate treat” brand positioning and pushed it further.  Galak balls are so irresistible that each daily…

#DONTLETUSDOWN

Nestlé - Merci

Projects Our challenge There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin? Our solution We did it by changing Perrier,…