Krëfel Rebranding

Krëfel

Our challenge

The goal is to rejuvenate and modernize the brand, giving it a fresh and contemporary identity. Krëfel must become appealing and relevant in a world that is constantly evolving. The brand aims to transition from a rational, undifferentiated positioning to one that is more emotional and centered on proximity.

Our solution

Reposition Krëfel as a brand that helps and guides its clients to adapt and consume in a more sustainable way, to face the challenges and the changes our lives, work and planet are facing nowadays.

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