Our challenge
The goal is to rejuvenate and modernize the brand, giving it a fresh and contemporary identity. Krëfel must become appealing and relevant in a world that is constantly evolving. The brand aims to transition from a rational, undifferentiated positioning to one that is more emotional and centered on proximity.
Our solution
Reposition Krëfel as a brand that helps and guides its clients to adapt and consume in a more sustainable way, to face the challenges and the changes our lives, work and planet are facing nowadays.
It's a wrap for this case, but don't miss out on the others !
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels