Our challenge
There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin?
Our solution
We did it by changing Perrier, KitKat, Lion and Vittel’s packaging to thank citizens for throwing their waste in the right bins. A positive message to encourage the right habit.
It's a wrap for this case, but don't miss outon the others !
- Brand Strategy
- RMB
- Digital Campaign
- Taxi Bleu
- Integrated Campaign
- Bruxelles Environnement
Phone
+32 475 45 06 17
olivier@secondfloor.be
info@secondfloor.be
Office
Av. Louise-Louizalaan 222
1050 Brussels
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