Our challenge
There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin?
Our solution
We did it by changing Perrier, KitKat, Lion and Vittel’s packaging to thank citizens for throwing their waste in the right bins. A positive message to encourage the right habit.
It's a wrap for this case, but don't miss out on the others !
- Integrated Campaign, Web Design
- Propreté.brussels
- Integrated Campaign
- Form TS - Vorm DC
- Integrated Campaign
- Krëfel
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
