Our challenge
Housekeeping didn’t have one problem, but two: not only did this kind of work pass completely under the radar of young job seekers under 26, it was also perceived as not very rewarding. Obviously, the first problem led to a permanent shortage of candidates. And with the second problem, perception became reality: housekeeping wasn’t found attractive at all as a job.
Our solution
As a housekeeper, you play an important role in society. That was our insight, perfect to attract the younger generation as they are driven by making a difference. Because, think about it: thanks to a housekeeper, a client can focus on what really matters in his or her life. When a housekeeper manages the daily cleaning, their clients can pursue their passions, build connections and unleash their full potential. Thank you very much, housekeeper!
It's a wrap for this case, but don't miss out on the others !
- Brand Activation, Integrated Campaign
- Bruxelles Formation
- Social Media Campaign
- Krëfel
- Integrated Campaign, Web Design
- Propreté.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
