Krëfel Rebranding

Krëfel

Brand Strategy

Our challenge

• Rejuvenate and modernize the brand.
• Make KRËFEL appealing in a world that never ceases to evolve.
• Grow from a rational positioning, which lacks differentiation, to a more emotional and proximity positioning.

Our solution

Reposition KRËFEL as a brand that helps and guides its clients to adapt and consume in a more sustainable way, to face the challenges and the changes our lives, work and planet are facing nowadays.