Our challenge
How do you stand out at a moment when every competitor and even non-competitors communicate at that same moment? That was the big challenge for Krëfel when many families in Belgium got ready to celebrate Father’s Day.
Our solution
We went to the essence of the brand (which is always a good idea): Krëfel’s baseline is ‘La vie en mieux’ / ‘Leef Beter’. To offer this better life on Father’s Day, we started from the insight that there are many different kinds of fathers : cool fathers, caring fathers, young fathers, old fathers, soon-to-be fathers… And for everyone of them, Krëfel has the perfect gift. Making their lives as a father even better.
It's a wrap for this case, but don't miss out on the others !
- Brand Activation, Integrated Campaign
- Bruxelles Formation
- Social Media Campaign
- Krëfel
- Integrated Campaign, Web Design
- Propreté.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
