Our challenge
After working on its awareness and positioning for two years, Bruxelles Formation wanted to develop an activating campaign to recruit new trainees for some of their courses.
There was a need to refresh and modernize these trainings. Our mission was then to find a solution to speak to the target audience in an aspirational way, to get them to consider one of these courses, initially perceived as unattractive.
Our solution
To promote these trainings, we wanted to adopt the contemporary codes of our main target (18-35 years old) and create a genuine sense of belonging to a group. That’s why we created BXL F.C., a training club that students of Bruxelles Formation are proud to belong to.
It's a wrap for this case, but don't miss out on the others!
- Social Media Campaign
- Krëfel
- Integrated Campaign, Web Design
- Propreté.brussels
- Integrated Campaign
- Form TS - Vorm DC
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
