Our challenge
After working on its awareness and positioning for two years, Bruxelles Formation wanted to develop an activating campaign to recruit new trainees for some of their courses.
There was a need to refresh and modernize these trainings. Our mission was then to find a solution to speak to the target audience in an aspirational way, to get them to consider one of these courses, initially perceived as unattractive.
Our solution
To promote these trainings, we wanted to adopt the contemporary codes of the main target (18-35 years old) and create a genuine feeling of belonging to a group. That’s why we created the BXL F.C, a training club to which the students of Bruxelles Formations are proud to belong to.
It's a wrap for this case, but don't miss outon the others !
- Integrated Campaign
- Nestlé Galak
- Integrated Campaign
- Fédération Wallonie Bruxelles
- Brand Strategy
- RMB
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