Projects Our challenge Being a Family Allowances Fund is tough. You know families rarely switch funds. And you know your benefits are irrelevant, because they are identical everywhere. So, you’re all fighting for the same audience of young parents.…
Projects Our challenge Organic drinks, yes, they have gone completely mainstream. But along the way, many have lost what once made them different: character, pleasure and taste. That’s too bad. As the category matured, Bionina had to evolve beyond its…
Projects Our challenge When Charles Liégeois rebranded its packaging in 2020, the brand positioned itself as premium. But in terms of communication, its message remained vague. In an increasingly crowded coffee market, characterised by countless origins, intensities and certifications, that’s…
Projects Our challenge Bruxelles Formation offers 600 training programs. But the people they want to reach aren’t exactly having an easy life. That makes it difficult for them to start one of those trainings. They feel it’s not for…
Projects Our challenge Even though alcohol-free beer is becoming increasingly popular, many consumers still associate 0.0% with less taste and less pleasure. As if it’s just one big compromise. Which is a shame, because that’s not necessarily true. Take Carlsberg…
Projects Our challenge Nestlé has been in Belgium for 100 years. A milestone the brand wanted to celebrate in a big way. There was just one small problem: why should consumers care? To avoid the classic corporate celebration (yawn),…
Projects Our challenge You already do a lot to protect the planet every day: you cycle instead of driving, you don’t eat meat, you buy second-hand clothes… But, what about sustainable banking? With Triodos, for instance. Now, sustainable banking…
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