Alexandre La Rocca

Alexandre La Rocca

That’s normal

Fédération Wallonie Bruxelles Précarité étudiant

Projects Our challenge 220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons:…

Any reason is a good reason

Nestlé - Gallak

Projects Our challenge Launch a new variety of Galak and enter the very competitive BiteSize segment. Our solution We took the “irresistible white chocolate treat” brand positioning and pushed it further.  Galak balls are so irresistible that each daily…

#DONTLETUSDOWN

Nestlé - Merci

Projects Our challenge There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin? Our solution We did it by changing Perrier,…

Krëfel Rebranding

KRËFEL Rebranding

Projects Our challenge • Rejuvenate and modernize the brand.• Make KRËFEL appealing in a world that never ceases to evolve.• Grow from a rational positioning, which lacks differentiation, to a more emotional and proximity positioning. Our solution Reposition KRËFEL…