Projects Our challenge Launch a new variety of Galak and enter the very competitive BiteSize segment. Our solution We took the “irresistible white chocolate treat” brand positioning and pushed it further. Galak balls are so irresistible that each daily…
Projects Our challenge 220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons:…
Projects Our challenge Reposition the RMB and its ageing logo, which no longer corresponded to the new dynamics of the company, which was elected Media Sales House of the Year in 2022, and to the evolution of its business…
Projects Our challenge There is an average of 30.000 tons of litter per year on the streets of Belgium. How can we encourage people to throw away their rubbish in the right bin? Our solution We did it by changing Perrier,…
Projects Our challenge 50% of people killed or seriously injured in road accidents were not wearing a seat belt. How can we encourage Belgians to adopt the reflex of wearing their safety belt in the back of the car…
Projects Our challenge Educate Brussels citizens about the multiple rules regarding the different colored garbage bags and encourage them to follow the right rules. Our solution What is as fancy as going out? Taking out your garbage bags, of…
Projects Our challenge • Rejuvenate and modernize the brand.• Make KRËFEL appealing in a world that never ceases to evolve.• Grow from a rational positioning, which lacks differentiation, to a more emotional and proximity positioning. Our solution Reposition KRËFEL…
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