Our challenge
220.000 students could be in a precarious situation during their studies. There is help available, set up by the Fédération Wallonie Bruxelles, but it is not known enough. Asking for help can be difficult for different reasons: “I don’t dare to”, “I am not legitimate”, “I’m ashamed of it”.
Our solution
Our concept is built on the simplicity of asking for help. We emphasize the fact that, in their lives, students easily ask around for help and that they can do the same with the FWB. The statement “demander de l’aide, c’est normal” is strong, expressing both logic and simplicity but also legitimacy and is understandable by all, including parents.
It's a wrap for this case, but don't miss out on the others !
- Brand Activation, Integrated Campaign
- Bruxelles Formation
- Social Media Campaign
- Krëfel
- Integrated Campaign, Web Design
- Propreté.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
