Our challenge
Few people who have a housekeeper think about this: using cleaning products can lead to serious health issues. From skin irritations to long-term respiratory problems. It’s the constant contact with chemicals, you see, and also the lack of proper precautions. This is a hidden problem, as housekeeping often happens when the owner of the house is not there. So how can we shine a spotlight on it? And get the clients of the housekeepers to start using healthier products while we’re at it?
Our solution
We wanted – and needed – to be very clear: we simply showed the profound impact of the harmful cleaning products. Of course, we did this in a visually attractive way. Making clients of housekeepers realise they shoud provide healthier cleaning products. We also offered them tips and tricks to safeguard the well-being of their housekeeper. The first results of the campaign look, well, healthy.
It's a wrap for this case, but don't miss out on the others!
- Brand Activation, Integrated Campaign
- Bruxelles Formation
- Social Media Campaign
- Krëfel
- Integrated Campaign, Web Design
- Propreté.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
