Our challenge
Even though alcohol-free beer is becoming increasingly popular, many consumers still associate 0.0% with less taste and less pleasure. As if it’s just one big compromise.
Which is a shame, because that’s not necessarily true. Take Carlsberg 0.0, for example: same taste, same attitude, but now without alcohol and sugar.
Okay, fine, that’s what they all say, basically. So how do you prove it?
Our solution
We revisited the brand’s iconic promise “Probably the best beer in the world.”
By adding (again), Carlsberg 0.0 subtly shifts that promise without losing any of its confidence.
A simple twist on a legendary line, proving that choosing 0.0 isn’t a compromise. It’s enjoying probably the best. Again.
It's a wrap for this case, but don't miss out on the others!
- Integrated Campaign, Web Design
- Propreté.brussels
- Brand Activation, Integrated Campaign, Web Design
- Bruxelles.environnement – leefmilieu.brussels
- Brand Strategy, Rebranding
- Bionina
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
