Our challenge
50% of people killed or seriously injured in road accidents were not wearing a seat belt.
How can we encourage Belgians to adopt the reflex of wearing their safety belt in the back of the car too?
Our solution
To remind Belgians to take care of themselves and their families by wearing their seatbelts, we decided with Taxis Bleus to wrap the backseat belts with a special gift ribbon and a emotional message. “All I want for Christmas is You”. Because the most beautiful gift to make at Christmas, and the whole year long, is to be with the ones you love.
It's a wrap for this case, but don't miss out on the others !
- Integrated Campaign
- Krëfel
- Brand Activation, Integrated Campaign, Web Design
- Bruxelles.environnement – leefmilieu.brussels
- Brand Activation, Integrated Campaign
- Fédération Wallonie Bruxelles
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
