Our challenge
Nestlé has been in Belgium for 100 years. A milestone the brand wanted to celebrate in a big way.
There was just one small problem: why should consumers care?
To avoid the classic corporate celebration (yawn), we were challenged to find a way to celebrate a century of Nestlé that feels emotional, warm and genuinely connecting.
Yes, good thing we like a challenge.
Our solution
Here’s our insight: for 100 years, Nestlé products have become part of Belgian life.
So, we built a campaign around real moments, true and personal stories from the everyday lives of Belgians.
It’s a simple, yet effective way to remind us that different generations grew up with Nestlé products.
Even more beautiful: Belgians have created small, but precious memories with Nestlé.
And so, 100 years of Nestlé in Belgium became 100 years of wonderful stories with you.
It's a wrap for this case, but don't miss out on the others!
- Social Media Campaign
- Wapa
- Integrated Campaign
- Triodos Bank
- Brand Activation, Integrated Campaign
- Bruxelles Formation
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
