Projects Our challenge Organic drinks, yes, they have gone completely mainstream. But along the way, many have lost what once made them different: character, pleasure and taste. That’s too bad. As the category matured, Bionina had to evolve beyond its…
Projects Our challenge When Charles Liégeois rebranded its packaging in 2020, the brand positioned itself as premium. But in terms of communication, its message remained vague. In an increasingly crowded coffee market, characterised by countless origins, intensities and certifications, that’s…
Projects Our challenge Reposition the RMB and its ageing logo, which no longer corresponded to the new dynamics of the company, which was elected Media Sales House of the Year in 2022, and to the evolution of its business…
Projects Our challenge The goal is to rejuvenate and modernize the brand, giving it a fresh and contemporary identity. Krëfel must become appealing and relevant in a world that is constantly evolving. The brand aims to transition from a…
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