Our challenge
Organic drinks, yes, they have gone completely mainstream. But along the way, many have lost what once made them different: character, pleasure and taste.
That’s too bad.
As the category matured, Bionina had to evolve beyond its playful origins and become more grown-up. Of course without losing its natural, honest DNA.
But how?
Our solution
Many organic drinks have bubbles. Few give them meaning. With Bionina, lemonades make you smile, tonics reveal your flavour and innovations turn you into an explorer of new tastes.
This makes Bionina the obvious organic choice. Not because it is better for your health, but simply because it tastes better and is more enjoyable.
This philosophy comes to life in the new identity we’ve created.
It's a wrap for this case, but don't miss out on the others!
- Brand Design, Brand Strategy, Rebranding
- Krëfel
- Brand Activation, Integrated Campaign
- Fédération Wallonie Bruxelles
- Brand Activation, Integrated Campaign, Web Design
- Bruxelles.environnement – leefmilieu.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
