Our challenge
Bruxelles Formation offers 600 training programs. But the people they want to reach aren’t exactly having an easy life. That makes it difficult for them to start one of those trainings. They feel it’s not for them. They feel it’s out of reach.
So how can we show it’s simpler and more accessible than they think?
And if we could also show a training is actually a great opportunity for a fresh start, for reinventing themselves, that would even make a bigger difference.
Our solution
Show in a memorable way the exact moment someone decides to start a training, that’s the idea right there.
That moment is a turning point, illustrated by an offbeat character. He symbolises the instant when hesitation turns into action. There, in that flash of clarity, the decision is made to start a training.
And best of all: when that moment of lucidity strikes and you’re ready to change your life, Bruxelles Formation will be there.
It's a wrap for this case, but don't miss out on the others!
- Integrated Campaign
- Form TS - Vorm DC
- Brand Activation, Integrated Campaign, Web Design
- Bruxelles.environnement – leefmilieu.brussels
- Integrated Campaign
- Carlsberg 0.0
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
