Our challenge
When Charles Liégeois rebranded its packaging in 2020, the brand positioned itself as premium. But in terms of communication, its message remained vague.
In an increasingly crowded coffee market, characterised by countless origins, intensities and certifications, that’s a problem. And let’s not forget the ethics either.
So, what truly sets Charles Liégeois apart?
Our solution
With Charles Liégeois, choosing a quality coffee becomes easy and obvious.
As reflected in the new brand identity we have developed, Charles Liégeois is a modern coffee roaster: local, accessible, committed and with a genuine artisanal expertise.
To finish it all off, we turned the name itself into a real brand asset with our claim “Don’t ask for a coffee, ask for Charles.” Easy. Obvious.
It's a wrap for this case, but don't miss out on the others!
- Social Media Campaign
- Taxis Bleus
- Brand Activation, Integrated Campaign
- Bruxelles Formation
- Integrated Campaign, Web Design
- Propreté.brussels
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
