Creating memories since 1925

Nestlé

Integrated Campaign

Our challenge

Nestlé has been in Belgium for 100 years. A milestone the brand wanted to celebrate in a big way.

There was just one small problem: why should consumers care?

To avoid the classic corporate celebration (yawn), we were challenged to find a way to celebrate a century of Nestlé that feels emotional, warm and genuinely connecting.

Yes, good thing we like a challenge.

Our solution

Here’s our insight: for 100 years, Nestlé products have become part of Belgian life.

So, we built a campaign around real moments, true and personal stories from the everyday lives of Belgians.

It’s a simple, yet effective way to remind us that different generations grew up with Nestlé products.
Even more beautiful: Belgians have created small, but precious memories with Nestlé.

And so, 100 years of Nestlé in Belgium became 100 years of wonderful stories with you.