Our challenge
Ah, Valentine’s Day, a true celebration of love. But also, unfortunately, a true celebration of the biggest clichés humankind has ever come up with: big red hearts, roses, more big red hearts. Surely we could approach Valentine’s Day in a different, fresh and quirky way for Krëfel, right?
Our solution
Because Krëfel has its feet firmly planted in life as it is, we took a surprising look at the people who aren’t in love. Or not in love anymore. Imagine your ex just left you and took half of what was in your apartment. You wouldn’t be in the mood for your typical Valentine’s Day communication, now would you? You would, on the other hand, be in the mood for a 50% discount on all household appliances or hifi equipment, all stuff you need to buy again as a single. We called this new kind of offer the EX Deals. Isn’t that lovely? But if your ex also took your cat or some plants, you really are on your own, sorry.
It's a wrap for this case, but don't miss out on the others!
- Brand Activation, Integrated Campaign
- Fédération Wallonie Bruxelles
- Integrated Campaign
- Form TS - Vorm DC
- Social Media Campaign
- Wapa
Phone
+32 2 340 86 00
olivier@secondfloor.be
Office
Louizalaan 222 Av. Louise
1050 Brussels
